AthletesInvestingStart-upsVenture Capital

Why startup investments are becoming more and more attractive for athletes

More and more athletes are deciding to invest in companies at an early stage - in other words, to participate in start-ups. The most important reasons for this are: The power of personality Today, individual athletes have the opportunity to get in direct contact with their fans and create their own personal brands via social media. Athletes are thus able to use their supporters and their network to offer added value to companies (especially those that want to promote products and gain market share). So why not use this awareness for your own investment? Access to investment opportunities In the meantime, there are many examples of third-party programs and accelerators that are aimed specifically at athletes as equity investors, mainly…